ToddKelley
I am

a content developer.

an instructional designer.

a beatmaker/producer.

a writer.

an AI #prompt engineer in training.

media.

ABOUT

Hi, I’m Todd. I design media, build learning experiences, edit video, produce music, and tell stories. I work across design, content, and technology, and I’m constantly experimenting with AI to push my creative workflows further.

My Passions
Music Production

I make Hip-Hop, loft beats, and soul collaborations as Big La vs. Todd.

DJ/Mixshows

I’ve spinned Hip-Hop, lofi, and Soul mixes for over 2 decades.

Writing

I’ve been Sci-Fi and horror worldbuilding since I was a kid.

Content Curation

I love movies, tv, music, comics, and more. I must collect them all!!

Music Playlists

Personally curated playlists by artist, producer, genre and… mood.

Music Playlists

Personally curated playlists by artist, producer, genre and… mood.

Personal Skills
  • Communication
  • Strategic Leadership
  • Creative Problem Solving
  • Stakeholder Alignment
  • Team Development
5 Todd FAQs
I got a kidney transplant in 2023

In 2020 I was diagnosed with stage-3 Kidney Disease. My kidneys were functioning at only 12%. For the next 3 years, with most of the help from my wife, I was able to stay off dialysis by switching to a vegan diet and walking 3+ miles a day. At my reluctant urging, my wife got tested, and it turned out we both have Type-B blood, making her a rare match. In May, I successfully received one of her kidneys.

I have 2 phobias: 1 crippling and 1 mildly weird

I have a crippling fear of spiders, just the sight of one sends me into a jumping, screaming fit like a little kid. I also have a mild case of trypophobia, which means large holes or pits on the human body absolutely turn my stomach.

I've Lived with anxiety and depression all my life. Still do.

For as long as I can remember, I've had bouts of depression like clockwork, something that made me very susceptible to suicidal thoughts at an early age. Luckily, I always found ways to creatively talk myself out of it until the feeling passed. I also suffer from anxiety and panic attacks, which can creep up on me at a moment's notice. Breathing techniques have been extremely helpful in managing them.

Like most creatives, I feel like my life's work and experience is all a fraud.

One of those things creatives won't tell you is that we all fear the day the world finds out we're talentless hacks and everything we've ever done was just smoke and mirrors, plagiarized from more talented people. It sounds like a bad thing, but it's exactly that fear that keeps us striving to get better.

I have an obsession of watching reaction videos on Youtube

I love writing. I love world-building and creating characters and moments that could be considered shocking. So for research, I started watching movie, TV show, and trailer reaction videos on YouTube to study the scenes and moments that generated the most emotional responses. I'd like to say it's still research, but it feels like I'm an empathic vampire leeching off the emotions of reactors online.

Career

I work at the intersection of creativity and technology, building content across video, motion, design, and web. My focus is simple: take complex ideas and turn them into clear, compelling experiences, now powered by AI-driven workflows.

My Professional
Video Production & Post

From shooting and directing to editing, producing, and effects compositing, I handle the full production pipeline.

Learning & Development

I design and build instructional courses on the Articulate 360 platform, from structure and storyboarding through to final delivery.

Web Design & Development

I manage, update, and design websites end-to-end, with WordPress as my platform of choice.

Visual Storytelling

With over two decades of corporate presentation experience, I craft decks that communicate clearly and look sharp.

Motion Graphics & Animation

I create motion graphics and visual effects using the Adobe Creative Suite, combining animation, typography, and design to produce polished, dynamic visuals that bring ideas to life across video, presentations, and digital content.

AI-Augmented Workflows

I integrate AI tools into my design, editing, and content creation workflows, using them as a force multiplier that sharpens output and saves time.



My Experience
Sr. Content Producing Mgr
2019-Present | ServiceNow

Originally brought on as a contractor for the internal Sales video production team, I quickly advanced to a leadership role, overseeing video production and e-learning content development. Promoted to manage the team, I later transitioned to Senior Manager of the Sales Enablement e-learning development team.

Sr. Video Marketing Manager

Recruited to strengthen the growing Marketing team, I stepped into the newly created role of Video Marketing Specialist to develop a comprehensive media library showcasing the company’s shift toward cloud-based products and services.

Creative Operations Manager
2006-2007 | General Dynamics AIS

Hired as a Presentation Specialist and co-manager of the onsite printing facility, I played a key role in producing high-quality government proposals, marketing collateral, and team project apparel while ensuring strict compliance with industry standards.

My Education
Prompt Engineering AI Bootcamp

The Complete Prompt Engineering for AI Bootcamp (2026)

Anthropic Claude Training

Training on the Antropic platform, including Claude, Claude Code, and Claude Cowork.

Instructional Design and Curriuculum Development

Certificate: Instructional Design and Curriuculum Development course, Udemy and Linkedin Learning

Adv. Video Concepts, Production & Editing

Cerificates: Video editing, script writing and composition, film lighting, and film direction.

Music & Video Production studies

Bachelor's Degree in Radio, Television, Film, San Jose State University, California

Professional Skills
  • Prompt Engineering
  • Course Development
  • Video Editing
  • Motion Graphics
  • Design/Branding
AI Apps
Design Apps
Audio / Video Apps


OPEN TABS

Open Tabs is where I drop the things I can’t stop thinking about. Ideas, tools, stories, music, tech, and the occasional strange discovery. If it’s open in one of my browser tabs or stuck in my head, it ends up here.

Open Tabs for May 2026
Post Thumbnail Trailer YouTube

Damian McCarthy's new film "Hokum" Looks Scary As hell

When novelist Ohm Bauman retreats to a remote inn to scatter his parents’ ashes, he is consumed by tales of a witch haunting the honeymoon suite. Disturbing visions and a shocking disappearance forces him to confront dark corners of his past. Hokum, written and directed by Damian McCarthy, opens in theaters on May 1, 2026.

Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.

Austin Kleon Steal Like an Artist: 10 Things Nobody Told You About Being Creative
Quote January, 2026
Playlist Cover Audio Playlist 3 tracks

My Favorite Songs of the Moment

Music is always part of the background for me. Driving, working, writing, overthinking life like it’s a deleted scene from a movie. There’s always something playing. This playlist is just a snapshot of what’s been hitting for me lately. No big theme. No perfect algorithm. Just songs I’ve been reaching for, replaying, and letting ride. Press play and vibe with me.

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Love Spell
Monti
1:12
1
RIDE WIT ME (LET'S RIDE)
9th Wonder x JADA x S14H
3:02
2
Like Jennie
Jennie
2:05
3
HE
Brenneau
1:26
4
2.0
BTS
2:55
5
Where Did We Go
Gareth Donkin
3:35
6
No Such Thing
Kehlani x Pusha T
3:40
Post Thumbnail Rant

AI Is My Co-Pilot. How I’m Leveling Up My Creative Workflow

Let’s Get This Out of The Way First: Using AI tools in your creative process isn’t cheating. Not when you use it the smart way. Not when it helps you work faster and better. And definitely not when it keeps your skills sharp in an industry that's constantly evolving.

Over the past year, I’ve been quietly remixing my workflow by bringing in AI tools not to do my job for me but to help me level up how I do it. I’m a systems thinker at heart. I like structure, clarity, and flow, whether I’m developing a course, editing videos or figuring out to streamline repetitive processes when my workload is at capacity. That’s where AI starts to show up, not as some flashy shortcut but as a creative partner that helps me move quicker and think more strategically. It’s like adding a turbo boost to the parts of my process that used to slow me down.

Here’s a peek behind the curtain: my standard workflow broken down into five key phases with the AI tools that are helping me keep things smooth, smart and just a little more fun. NOTE: I sometimes have to work with proprietary and confidential information so this requires company-approved tools or simply removing tools from the process. But this process is my starter, and I hope it helps you the way it helps me.

Research & Discovery: Before I even write a single word of learning content, I use tools like ChatGPT and Microsoft Copilot to speed up the research process. I still validate everything. I don’t blindly use AI results, but the time savings is huge. It helps by giving me a structural starting point, exploring new topics, and making sense of unique, complex concepts.

Creative Writing, Storyboarding and Scripting: Once the structure of the course is outlined, I turn to Notion AI, MaxAI, and again, ChatGPT to help me think through tone, audience, and pacing. For creative writing endeavors, I like play around with tools like Sudowite, Squibler, or AutoCrit. This is about having a creative partner in the room who doesn’t get tired.

Design & Asset Creation: Whether I’m working on slide decks, characters, or interactive visuals, tools like Leonardo.ai, Adobe Firefly, and Sora are in the mix. They let me explore different graphic styles, generate quick prototypes, and spark inspiration that might lead me in other directions. This is nowhere near a good replacement for human designers, but working with limited resources, simpler graphics that won't require much, and early concepts, and at the least, they’re lightning in a bottle.

Course Development: This is where it all comes together. I use both Articulate Storyline and RISE (both AI-enabled) to build interactive modules and tap tools like Synthesia for avatar narration and WellSaid or ElevenLabs for realistic AI voiceovers. These tools reduce production time and help me focus more on the learner experience than the logistics.

Testing & Deployment: Before a course launches, I use ChatGPT as a QA assistant (yes, even for scenario testing), and I'm even looking at AI-driven feedback tools like UserTesting to catch gaps in comprehension.

So what's the bottom line? There are so many AI tools that do so many things that you can use in so many ways for so many different projects. Everyone has areas in their workflow where they aren't as efficient. AI can help you leap over those hurdles quickly to make your workflow easier.

It's looking pretty clear that the future of content development is AI-augmented. If you’re not exploring how to integrate these tools, you might not just be falling behind, you might be missing out. If you’re curious about how to get started or want to swap ideas and tools, I’d love to connect. I'm not an expert, but I believe I'm off to a good start.

FAVORITES

Everyone's got lists. These are mine: Those little tidbits that make me... "me". Plus here are the films, shows, music, books, and comics that shaped how I think, what I make, and how I move.

Obsessions of The Moment
Music : XG
Music Obsession

Their rap freestyles kept showing up in my feed and I had no idea who they were — then I watched "Woke Up" and that was it. XG is seven Japanese girls based in South Korea making music rooted in late 90s and early 2000s R&B, rap, and dance. It sounds like something you grew up on, but fresher. Fully obsessed. Howling | Shooting Star | Woke Up

Game : Starfield 2026 Update coming April 7th
Music Obsession

I got early access to Starfield simply because it was Bethesda — that was reason enough. Two years later, I've barely missed a day. It's more of a sandbox than their other games, which I know divides people, but that freedom is exactly what keeps pulling me back. Some love it, some hate it. I just know it's quietly become one of my favorite games of all time. Official Trailer | Live Action Trailer | 2026 Update Trailer



Favorite Links from Around The Web


Favorite Media
Movies
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Music

Music's my creative outlet. I’ve been quietly 'dabbling' for years, experimenting and building my own sound. Maybe one day I’ll release them on streaming platforms, but for now they live here. These are a few releases and sample playlists of my work.

Featured Music
Album Cover
The Big La vs. Todd
The Deluxe Mixtape

A mixtape sampler of beats, remixes, and collaborations. Some of my favorite bodies of work— both released and unreleased.

Play All
  1. Top Floor — feat. Elley Jeeze 2:27
  2. Shoreline 3:20
  3. Welcome To The Carter (Remix) — Lil Wayne 3:41
  4. I Was Starting To Forget About You 2:13
  5. Quarantined Morning 2:51
  6. Wringz RMX — feat. Aarophat x Dolo 3:34
  7. Blue, Kinda Grey — feat. Trel Robinson 4:03
  8. Chance of Rain — feat. TJ Brown 4:31
  9. Vanessa Del Rio (Sex On The Beat) 4:31
  10. Ohio Boyz — feat. Aarophat x Eddie Lucas 3:32
  11. Lookie Here — feat. Doyle Robinson 4:31
  12. Patio (4 AM) 3:10
  13. Burglary in Suburbia II (Remix) — Columbo Black 2:49
  14. Used 2 B (Yumna Pt. IV) 2:30
  15. Composition Of A G — feat. Aarophat 2:24
  16. Spread My Wings 2:24
  17. One Time — feat. Doug "Fresh" Ramsay 4:36
  18. Pacifica Heights 4:21
  19. The Moment — feat. Doyle Robinson 4:21
  20. Tell You About The Game — feat. Aarophat 2:19
  21. I Want To Let It Go So Bad 7:24
  22. The Walk Outside (Aftermath) 2:34
  23. Anybody Still Believe — feat. Doyle Robinson x Trel Robinson 5:33
  24. Crazy Pt. II — feat. Elley Jeeze x Reid Roses 2:36
  25. Pushing Limits — Aarophat 3:21
  26. Hurt So Bad — Doyle Robinson 3:21
  27. The Struggle (Reprise) — Tracy Cruz 3:34
  28. Goodbye (Garden of Eden Remix) — Phonte x Median 3:56
  29. Eye (Reprise) – Madvillain x Stacy Epps 2:14
  30. Foolish — Elley Jeeze 3:56
  31. Thinking 'Bout You (C3's Remix) — Philip Clark 3:56
  32. Dancing Pandas 3:56
  33. Life — feat. Elley Jeeze 3:56
  34. What We Could Be — feat. Eddie Lucas 2:27
  35. Water Under The Bridge 2:27
My Collaborators
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My Inspirations
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MIXES

What started as sharing songs with friends eventually grew into a love for mixing, leading to roles like Music Director at Flowink and later launching my own brand while creating mixes for several respected shows and platforms.

DJ Show Sampler
Album Cover
The Big La, Todd Kelley
DJ Set Archive Sampler

These mixes pull from hip-hop, soul, lo-fi, and whatever else has my attention at the moment.

Play All
  1. The XTC Mix III [DnB Live Set: Invictus Cafe 2024] 57:18
  2. The Music Lounge — [Random Play set] 57:18
  3. The Low End Blend — [Lo-fi Beats set] 46:14
  4. The Rebel Remix Project — [Hip-Hop Samples set] 52:48
  5. Prototype of Nu Soul, Vol. II: Redux — [Neo & Indie Soul set] 01:01:38
  6. MF Doom — [Artist Spotlight set] 56:37
  7. XTC — [Dance & Club set] 59:32
  8. Return of The Boom Bap — [Boom Bap Hip-Hop set] 57:18
  9. The Background Flow — [Instrumental Hip-Hop set] 01:06:37
  10. 808 Soul — [Vintage 80's Electro-Funk set] 59:25
  11. Retro Rap Show — [Old School Hip-Hop set] 01:23:42
  12. The Crates — [Original Samples set] 01:03:16
  13. The Toddy Digital Show — [R&B and Hip-Hop set] 01:00:46
  14. The Insomnia Mix — [Late Night Chilled set] 01:03:16
  15. Prototype of Nu Soul, Vol. I — [Neo & Indie Soul set] 58:45
  16. Chilled — [Trip Hop Inspired Lo-fi set] 01:04:07
PLAYLIST

Music has always been part of who I am. As a kid, I was the person you came to for cassette tapes of all the new music. Once streaming came into play, I continued the tradition. I love to share my musical tastes with the rest of the world, in the form of curated playlists.

Featured Playlist



Writing

Writing has always been my escape . Since childhood, I’ve filled pages with stories and adventures as a creative outlet. This collection is a sample of writing i've enjoyed creating. These are constantly evolving pieces.. my sandbox for ideas that continue to grow and change.

Current story in development
The Dead & The Flesh — Book II Cover
Come Out: Book I of The Dead & The Flesh
Narrated by AI. (Narration used for editing purposes)

The world didn’t end all at once. It unraveled. The first reports sounded like confusion. Animal attacks. People collapsing and rising again. Within hours, towns across Northern California were in chaos, emergency lines flooded with panic, and highways filled with wreckage. As the infection spread, survivors learned the new rules quickly: stay quiet, stay hidden, and never answer a voice in the dark. Because some of the infected had begun to change. They didn’t just attack anymore. They hunted.

Moses had survived long enough to know how quickly people died in this new world. Hardened by loss and months of fighting through the dead, he trusted no one and expected even less from what remained of humanity. Veyda was different. Sharp, dangerous, and carrying scars from battles Moses didn’t yet understand, she arrived with her own reasons for surviving and her own unfinished war. Alone, neither of them would last long. Together, they might have a chance. The Prepper and the Ex-Solider both realized survival would depend on more than guns or walls. In a world where the dead had learned how to hunt the living, trusting each other might be the only way either of them survived what was to come.
  1. 2 Preview Chapter: Her
  2. Full novel coming 2027
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